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Article Date: 15th July 2013

Sadolin Videos Lead the Way in Woodcare Information

Wood Stain - Wood Protection - Wood Preservation - Timber Preservation

Sadolin Video

The established ‘how to’ videos from Sadolin offer specifiers a wide range of information on woodcare issues, which set the pace for the industry.

Launched in 2011, ‘This is Sadolin’ is a series of seven films, all designed to inform professionals working with wood on a variety of related topics.

Located on the Sadolin website at www.sadolin.co.uk/professionals/ as well as the Sadolin Woodcare YouTube channel at www.youtube.com/user/SadolinWoodcare, the films are each an average of 10 minutes long, and are designed to give in-depth, technical coverage on individual subjects.

The videos, which have attracted thousands of viewers, include a comprehensive preparation guide, an insight into the use of colour in woodcare, protective coatings for wood cladding, information on achieving a natural look for wood, and interior floor varnishes.

Sadolin’s Senior Technical Consultant, Sean Thompson, presents all seven videos throughout the series, sharing his decades of expertise in the woodcare sector in an engaging way with online viewers.

Sharon Smith, Sadolin Brand Manager, said: “These films offer a highly visual way of helping specifiers make sure they get the most out of our premium range.

“Sadolin is recognised throughout the specification sector as offering technically superior protection, and in line with that position, we decided to cover each subject in-depth, so people could get the full picture and benefit from a truly technical perspective.”

“As a result, we’ve found that the majority of our viewers watch the videos from start to finish, which reflects the fact that the content is engaging and useful to its audience.”

“As well as being viewed at a computer, the videos can be downloaded and viewed via smartphones, which is a particularly useful feature out on site.”

Along with the ‘This Is Sadolin’ video series, Sadolin also offers specifiers another useful online resource, PaintSpec Finder® - launched last year by Crown Paints at www.crownpaintspec.co.uk - to generate tailor-made, accurate specifications for interior and exterior projects.

Users are guided through a series of brief questions to identify which Sadolin products are suitable for selection for their individual specification projects.

This versatile tool may also be used to specify appropriate paint systems from the other professional brands in the Crown Paints family, including Crown Trade and Sandtex Trade, for use on a wide variety of additional substrates.

For more information on the full range of Sadolin products, please contact the Specification Support Team by using the email option below:

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